WE NEEDED AN EXPERT.
“When we needed an expert to enhance our shore excursion descriptions, we immediately thought of LidaComm. Their comprehensive knowledge of the cruise industry and ports around the world, particularly of those in the Mediterranean, Africa and Middle East, helped us better convey the unique nature of our shoreside guest experience with flair and excitement.”
Christine Manjencic
Vice President, Destination Services
Norwegian Cruise Line Holdings
CRAFTED A BRAND WE ARE PROUD OF.
“The hardest thing about being a start-up cruise line was to figure out who we were in the eyes of the consumer. LidaComm came in with a laser focus and created a clean, polished and targeted brand through creation of logos, advertising, and marketing material as well as launching our website and social media. They created the complete package and crafted a brand we are proud of and for which we have received numerous accolades for our look, style and tone.”
Tom Markwell
President
French America Line
CLEARLY DEFINED OUR VOICE.
“LidaComm created a blogging and social media strategy that clearly defined our voice as a start-up company, creating a warm and a casual tone that embodied our product. Their assistance in writing brochures and direct mail copy as well as general strategic guidance thanks to a deep knowledge base of the river cruise industry was invaluable during our introductory phase.”
Tim Rubacky
Senior Vice President, Marketing
American Queen Steamboat Company
ONE OF THE SMARTEST THINGS WE HAVE EVER DONE.
“Engaging LidaComm is one of the smartest things we have ever done. Our work has an elegant coherent finished look that has already paid results. As someone who is impatient, I never email LidaComm without an intelligent speedy reply coming back quickly. In truth, as someone who hates spending time on this side of the business, it is a great luxury to have someone brilliant and competent to manage this expertly for us.”
Christopher Kyte
Chairman
Uncommon Journeys
REFINED OUR MESSAGING.
“When working with an outside vendor, you want an expert and LidaComm truly fits that definition, providing us key market analysis with a fast-turn around that helped us meet our goals and refine our messaging.”
Gail Nicolaus
Vice President, Marketing
MSC Cruises
A CRITICAL COMPONENT IN OUR SUCCESS.
“During the biggest expansion in our company’s history, James Lida’s ability to create collateral that sells the product, meet every deadline, develop an advertising strategy, negotiate with key media providers and develop broad marketing plans was a critical component in our success today.”
James Rodriguez
Senior Vice President, Marketing and Sales
Oceania Cruises
CONSISTENTLY OVER-DELIVERED.
“At CLIA, my goal for all staff was to get high quality work done on message, on time and on budget. Jim Lida’s team never let me down. In fact, he consistently over-delivered. Jim’s incredible knowledge and passion for the cruise industry, his wide set of contacts and relationships and his determination, attention to detail and professional approach made my life easier while making a huge contribution to the organization. An added bonus is Jim’s infectious wit and good humor. Jim is intelligent, insightful and a marketing and communications professional who has my highest recommendation.”
Bob Sharak,
Executive Vice President, Marketing and Trade Relations
Cruise Lines International Association
DEFINING OUR BRAND.
“Jim Lida and his team had a knack for perfectly defining the Delta Queen Steamboat Company and Delta Queen Coastal brands in both the strategic plan and tone of our communications. Not only that, he was a joy to work with and the consummate professional.”
Fran Sevcik
Vice President, Corporate Communications
American Classic Voyages